ANSWER

Market Insights

– The skin care industry had been working extensively in challenging nature and coming up with an elixir potion to prolong the life of skin cells.

– Beauty drink is a generalized term that includes all sorts of beverages that contain beauty benefiting amino acids, vitamins, minerals and antioxidants, becoming one option in retaining the natural beauty during the battle against ageing.

– The global beauty drinks market was valued at USD 700 million in 2016 and is expected to reach around USD 1.3 billion by 2023with an estimated CAGR of 11.8%.

– New active ingredients being identified by extensive research and higher scope for applications in skin care industry are providing a huge profitable opportunity for the global beauty drinks market, aiding it towards a substantial growth in the coming 5 years.

– An expansion of consumer base for healthy and nutritionally valued products has occurred globally.

– Increasing pollution and changing lifestyles resulted in early signs of ageing in the crowds, acting as a driver for the beauty drinks market.

– Rapid growth in beauty conscious population has been witnessed in the developing countries during the past 5 years.

 

Market Segmentation

– Free radicals are culprits for skin ageing as they cause oxidative damage that breaks down dermis and epidermis, leading to skin ageing.

– Major ingredients used in beauty drinks include vitamins, minerals, fruit extracts, coenzymes and proteins.

– New products with antioxidants have also been successful in delaying the early signs of ageing.

– Collagen protein based products have been produced extensively constituting over 45% of the total product range.

– Upon beneficial research findings, fruit extract and coenzyme based products are expected to grow substantially dominating the sector in the coming 5 years.

 

Regional Analysis

– Europe holds the largest share of 35% in the sector due to its highly matured fashion industry followed by North America with 28%. Asia-Pacific, with occupying 21% of market share is an emerging and highly encouraging market due to huge health conscious populations.

 

Key Players

– AMC labs, Beautific Beauty labs, Ocoo, Juice generation and Lumina skin care are the major players in the beauty drinks sector with their products accounting to over 80% of the market share.
OCOO beauty drink supplies the deepest layers of your skin with a proper daily dose of nutrients from the inside.

– Beauty & Go, with their latest product range employing bioactive drinks, is aiming to establish its dominance over the market.

Beauty and Go is the first beauty drink enriched with MacroAntioxidants® from the skin of fruits with a highly antioxidant capacity.

– Juice Generation came up with the idea of Activated Greens, and was successful in luring the customers to buy their products.

Juice Generation is taking their cold-pressed juices to another level with new ranges include three charcoal-activated juices and two clay-infused shots made to beautify you from the inside-out.

 

Big Players

• AMC Group
• Asterism Healthcare plus, Inc.
• Beatific – Beauty lab
• Groupon
• Toma Guapa
• YouTonics
• Era Biotechnology Co. Ltd
• Fabula Health
• Fauchon
• Hangzhou Nutrition Biotechnology Co. Ltd
• Hoshinokagaku Co Ltd
• Juice Generation
• Kinohimitsu
• Lov Organic
• Lumina Skin care
• Ocoo

 

Market Examples

Anti-ageing

Beauty & Go: Bio-active Beauty Drinks (Anti-aging) Contains pomegranate, raspberry, and hisbiscus together with collagen and hyaluronic acids helps to fight with aging skin.	Fix Anti-aging Beverage (Acai Raspberry, Orange Pineapple, Strawberry Kiwi and BlueBerry Promegranate) Anti-aging beverage formulated with water, erythritol, beta carotene, monk fruit extract, magnesium lactate and sodium citrate.	Avalon Beauty: Steam Cell Beauty Drink First beauty drink in Singapore that contains young orchid stem cells, litchi seed extract, premium french marine collagen and combination of fruit extracts, where helps to reduces appearance of wrinkles and fine lines
Kinohimitsu Japan Beauty Drink Collagen Helps to make the skin smooth and firm which rich in malic acid, vitamin C, lemon and lychee extract .	Active Gold Collagen Contains collagen, vitamin, minerals, glucosamine, and chondroitin to promote younger-looking skin.	Regulatpro Hyaluron- Anti –Aging Drink Designed to maintain healthy and beauty which contains hyaluronic acid, biotin, zinc, natural silica, and copper directly to the heart of the skin, hair, and connective tissue.

Radiance

Beauty & Go: Bio-active Beauty Drinks (Radiance) Contains natural grape seed extract, collagen, hyaluronic acid, and aloe vera pulp which help in regenerative and scar healing properties.	Vitness Beauty Vitamin Drinks Helps to protect and repair against oxidative damage caused by UV and pollution which rich in zinc, selenium, vitamin C and E.	V8 Veggie Brand Red Radiance (Watermelon / Guava ) Contains concentrated vegetables juices, concentrated fruit juices, pink guava puree, citric acid, and vitamin C
New Moon Inner Radiance Collagen Helps skin look radiant and youthful which contains collagen, glutathione, vitamin C and E.	Vtrue Radiance Water Contains 25 different plant extracts, along with necessary vitamins and minerals that helps to maintain a sooth and moisturized texture.	ARYA Curcumin (Citrus/ Berry/ Tropical) Provides antioxidant properties which made with bioactive turmeric extract.

Detoxicating

Beauty & Go: Bio-active Beauty Drinks (Detox) Helps against skin aging and maintain clean body which consists of cucumber and apple juice extract and enrich with broccoli, dandelion and spinach extracts.	Detox Delight Contains Schisandra berry extract, organic rosewater, aloe vera, hibiscus flower , and minerals that helps maintains moisture of skin.	Kold Press Juice Kompany Increase skin elasticity and lean muscle mass which made with alkaline water, watermelon, pomegranate, lime and chia seeds extract.
Herbal Clean QCarbo32 Formulated for people with higher toxin levels which contains unique blend of herbs and minerals that able flushes out all the toxins quickly.	Juice Generation Daily Detox Contains fruit extract (carrot, cucumber, apple, lemon, ginger) and biotin that helps to clean the toxins in body.	Nutreov Physcience Universal Detox Made with birch sap (water from birch tree) and combination of plants extracts which helps promote digestion and cleanse the body as well as contributes to the detoxifying function of liver.

Vitality

Beauty & Go: Bio-active Beauty Drinks (Vitality) Contains pineapple, gingko biloba, guarana, collagen, and hyaluronic acid which helps to keep energy.	Revive Natural Vitality Drink Brain- boosting fruit juices which made from 21 fruits and superfruit extracts.	K-Ginseng Vitality Drink Contains red ginseng ectract, ganoderma lucidum extract (reishi mushroom), fresh ginseng, fruit sugar, vitamin C, and citric acid that helps to rejuvenate body and minds.
Tropicana Essentials Vitality Juice Designed to reduce tiredness and fatigue which contains pineapple juice, apple juice, banana puree, kiwi puree, white grape juice, spinach puree, magnesium lactate, spirulina extract, and sunflower extract	Nestle Vitality Drink Contains concentrate lemon juice, lemon pulp, natural flavor, and stevia leaf extract for maintains freshness of mind.	KOR Vitality- Turmeric Has anti-inflammatory properties which contains organic turmeric roots, organic lemon extract and organic fresh Thai young coconut.

Collagen Protein

Collagen + Beauty Milk Protein Drink Enriched with essential vitamins, hydrolysed collagen, green tea extract, and minerals which improved skin elasticity and hydration.	Fat Blaster Collagen & Coconut Beauty Boost Helps to keep the skin radiant and resilient which contains apple juice, pineapple juice, coconut water, collagen, vegetable gum, emulsifier, and antioxidant.	Diva Collagen Beverage High in vitamin C, minerals and collagen that helps to reduce wrinkles and regeneration of skin cells.
Laneige Collagen Drink Formulated with fish collagen and natural extract from red orange and pomegranate for moisturized skin.	The Beauty Chef Collagen Inner Beauty Boost Designed to address skin firmness, free-radical damage and fine lines which contains blueberry, acai, papaya, zinc and vitamin C.	NeoCell Collagen +C Has antioxidants properties that contains pomegranate extract, green tea, sodium, vitamin C, and collagen type 1 & 2.

 

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Reference

Mordor Intelligence. (2017). Global Beauty Drinks Market – Growth, Trends & Forecast (2018 – 2023), Industry Report.