ANSWER

Euromonitor International estimates retail sales of baked goods in China at USD34 billion in 2020. This makes China the world’s second-largest baked goods retail market after the United States.

The trends driving the baked goods market range from healthier breads to frozen bakery products, as well as a unique approach that aims to incorporate traditional Chinese culture into modern consumer goods.

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English version: MARKET TRENDS IN CHINA – BAKERY

Chinese version: MARKET TRENDS IN CHINA – BAKERY