According to a consumer behaviour study, Thai consumers are attracted to buy bakery products based on their composition and higher nutritional value, leading to a growing trend for high-protein and high-fibre breads among other attributes.
Thai consumers has also shown a liking for croissants, but also adds a dash of creativity when it comes to flavours and toppings for the French classic bread.
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English version: MARKET TRENDS IN THAILAND – BAKERY
Thai version: MARKET TRENDS IN THAILAND – BAKERY