Food Industry News

Nestle India Launches New Range Of Breakfast Cereals “NESPLUS”

Nestle India announces the launch of NESPLUS – a range of nutritious and delicious breakfast cereals for the entire family. A unique combination of wholegrain and multigrain, NESPLUS breakfast cereals aim to offer an array of healthy breakfast choices for Indian families.

The new range of NESPLUS breakfast cereals comes with four multigrain variants – Kokos, Choco Burst Fillows, Strawberry Burst Fillows and Nutty Honey Granola. Each of these is a combination of four grains – wheat, rice, oats and the traditional Indian millet called jowar. This combination of grains along with unique flavors has been specially created for the Indian palate. A key characteristic of the product is that it remains crunchy in warm milk.

Commenting on the launch, Mr. Suresh Narayanan, Chairman and Managing Director, Nestle India said, “Breakfast is considered to be the most important meal of the day and consuming the right breakfast sets the tone for the rest of the day. NESPLUS is specifically designed for the Indian consumer and offers vitamin D, calcium, vitamin B, iron, folic acid and fibre, making it a great addition to the breakfast table.”

With this launch, Nestle India aims to provide high quality nutritious breakfast options for the Indian consumers in line with its vision to introduce products ingrained in nutrition, wellness and health.

Source: Franchise India Bureau