The confectionery market in Southeast Asia as well as China has been shaped by a growing demand for healthier options of these sweet treats.​

Higher disposable income as well as greater awareness among consumers have also led to a few growing interests including vegan alternatives, more premium products, as well as a desire for more unique flavours, particularly those that include spices.​

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English version: SOUTHEAST ASIA & CHINA MARKET TRENDS 2023 – CONFECTIONERY

Chinese version: SOUTHEAST ASIA & CHINA MARKET TRENDS 2023 – CONFECTIONERY

Thai version: SOUTHEAST ASIA & CHINA MARKET TRENDS 2023 – CONFECTIONERY