Summary The rising demand for convenient and healthy food choices has put a spotlight on fruit and vegetable powders as an ideal solution. They provide all the goodness of fresh produce but in a form that's easy to use and store.  Despite their growing popularity, producers face significant challenges, including the preservation of nutrients during processing, ensuring product stability, and meeting high consumer expectations. This article explores the advantages and possibilities of fruit and veggie powders in the market, pinpoints the major problems, and suggests ways to solve them. Introduction In an era where health consciousness is continually on the rise, fruit and vegetable powders have emerged as a significant innovation for those looking to meet their recommended daily intake of vitamins and minerals¹. Made by dehydrating fresh fruits and vegetables, these powders have become popular not only in urban households but also within the global food processing industry¹.