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The Evolving Landscape of Wellness in Beverages.
Oct 26, 2023

As consumer preferences evolve continuously, the beverage industry serves as a dynamic hub for innovation, redefining how drinks are sourced, crafted, packaged, perceived, and enjoyed. Starting in 2021, the initial value of the global beverage market was at US$1,568.389 billion and being projected to expand with a compound annual growth rate (CAGR) of 3.47%, and it is forecasted to attain a market size of US$1,991.845 billion by 20281.

Trendswatch 2023: What's Brewing in Beverages

Prebiotics Catch On

The scientific definition of prebiotic according to The International Scientific Association for Probiotics and Prebiotics

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