The beverage industry is constantly evolving to meet diverse consumer preferences, including Millennials and Gen Z who are more mindful of alcohol consumption. Companies must focus on introducing new flavours, ingredients, and combinations while maintaining high standards for taste, texture, and shelf-life. Preserving freshness and quality is a critical challenge, with preservatives playing a crucial role in ensuring product safety and shelf life.

The beverage industry is constantly evolving. From the growing popularity of fruit juices and to energy drinks and flavoured waters, the beverage industry continues to evolve,