Chewing gum is the most popular confectionery, with a quarter of consumers globally consuming it four to six times a week. However, the market faces challenges in producing high-quality gum, including texture, flavor, appearance, and stability. This article takes a closer look to how Isomalt's unique technical characteristics provide solutions to manufacturers that can help overcome production processing challenges.
Consumer Insights
There are global variations in sugar confectionery trends and market penetration. Chewing gum is the most widely consumed confectionery, with a quarter of consumers globally, claiming to consume gum four to six times a week or more4. Overall, 15% of global sugar confectionery consumers have increased their consumption and 65% have maintained their consumption. More than half of sugar confectionery consumers
