Indeed, the shift towards convenience foods, such as Ready-To-Eat (RTE) and Ready-To-Cook (RTC) items, is a prominent trend in today's fast-paced society. This shift is influenced by various factors, including hectic lifestyles, demanding work schedules, and socio-economic changes, particularly urbanization.
Consumers nowadays are busy juggling their professional and personal lives. Hectic working hours leave less time to prepare elaborate meals. This is giving rise to the adoption of convenience foods like Ready-To-Eat (RTE) and Ready-To-Cook (RTC) foods worldwide2.
Convenience foods appeal to both teenagers and working professionals who have little time for cooking. Bachelors, lacking culinary skills or the desire for elaborate meals, also favour these products. Even busy parents appreciate the convenience of Ready-To-Eat (RTE) and Ready-To-Cook (RTC) foods as a quick and reliable meal option for their children.2,3.
Manufacturers and retailers have recognized this growing demand and have responded by expanding their offerings in the RTE and RTC categories. This expansion provides consumers
