Beverages rarely make explicit claims about being 'high in vitamins'. This is often due to regulatory guidelines on nutrient content claims or a focus on other selling points, such as flavour, natural ingredients, or specific functional benefits. When they do make vitamin-related claims, they usually highlight one specific vitamin, such as Vitamin C in orange juice or Vitamin D in fortified plant-based milks, rather than making a broad 'high in vitamins' statement

Instead of a general claim, flavoured beverage companies may emphasize specific nutrients or health benefits that resonate with consumers, such as immunity support, energy boosting, or skin health, which