The widespread availability and convenience of sugar-sweetened beverages (SSBs) have increased global consumption. About 40% to 70% of young adults in low-income countries consume SSBs daily, especially in the form of energy drinks and carbonated beverages (Hanim et al., 2021). The major factor contributing to the rise of non-communicable diseases (NCDs) such as obesity, heart disease, and non-alcoholic liver disease is the increased consumption of SSBs (Sugar Sweetened Beverage Intake, 2017; Hanim et al., 2021). Recognizing this, the World Health Organization (WHO) has issued guidelines recommending limiting free sugar consumption to less than 10% of daily energy intake, ideally less than 5%, including sugar from SSBs, whose intake should be firmly
Navigating Sugar Taxes on Sweetened Beverages