The ketogenic diet is a high-fat, low-carb eating that triggers ketosis, a metabolic state that burns fat for fuel.
Keto claims on cakes typically imply that the cake is compatible with a ketogenic diet. For a cake to be considered keto-friendly, it would need to be made with ingredients that are low in carbohydrates and high in healthy fats. Instead of loading up on sugar and carbs, they're made with almond or coconut flour,