Soft candies have long been a staple in the world of sweets, evoking fond memories of childhood with their chewy textures and vibrant flavours. But as delicious as these sugary treats are, their high calorie and sugar content have made them a guilty pleasure for many. In an era where health and wellness are at the forefront of consumer minds, the candy industry is undergoing a significant transformation. Enter the era of less-calorie soft candies—an innovative twist on the classic treat that offers all the indulgence without the guilt.

We’ve taken the best of both worlds—delicious taste and health benefits—to develop our new less-calorie soft candy concept. This innovative product is crafted to offer a satisfying, low-calorie indulgence that is also high in fibre, setting the stage for how the candy industry is evolving to meet modern demands for healthier treats. Read on to find out how we created this deliciously guilt-free experience.

The Changing Landscape of Confectionery

The candy aisle isn't what it used to be. Today’s consumers are increasingly health-conscious, looking for products that satisfy their sweet tooth without compromising their health. This shift has pushed