As demand for convenient, nutritious snacks increases, jelly drinks have emerged as a unique and popular choice. Originating from the semi-transparent dessert jelly, these drinks have fascinatingly evolved. Jelly drinks have become ready-to-drink beverages that cater to modern, busy lifestyles. Despite their appeal, jelly drinks face significant challenges, including low nutrient content and high sugar levels, which pose health risks.
This article introduces a revolutionary product concept: Functional Jelly Drinks, designed for quick energy boosts, or calming effects, in a convenient form. It addresses the challenges facing the industry and proposes potential solutions, thereby meeting consumers' preferences for health and convenience.
The Rise of Functional Beverages
Functional beverages are an emerging category in the beverage market, distinguished by their ability to provide benefits beyond basic nutrition and hydration1. These drinks are formulated to offer mental and physical advantages, catering to consumers' desires for holistic well-being2. As they gain popularity worldwide, functional beverages are increasingly promoted as lifestyle enhancers rather than mere health commodities. They incorporate elements that support relaxation, stress
