The teenage years are a critical period of significant mental and physical growth. During this time, teens face increasing academic responsibilities, the challenges of social development, and the exploration of their personal interests and passions. This phase of life is marked by their striving to define their individuality, achieve their goals, and navigate the complexities of adolescence2,5.
To support these endeavours, teens require consistent energy, sharp focus, and robust health. Proper nutrition, physical activity, and mental well-being are essential to helping them thrive during these formative years and establish a strong foundation for their future2,5.
As an answer to this growing consumer demand, we have conceptualised Vibr+, a high-fibre energy protein drink designed to meet the dynamic needs of teenagers. Enriched with slow-release carbohydrates, this specially crafted product concept provides a steady source of energy to fuel their day.
