Baking is at the heart of both the food industry and foodservice sectors. As the Asia-Pacific bakery products market is projected to grow significantly, reaching USD 177.16 billion by 2025 and USD 268.98 billion by 2030, it’s clear that baking plays an important role in the global food landscape5.
From mass-producing bakery items in industrial settings to crafting personalised pastries and baked goods in cafés, restaurants, and catering services, baking is essential for creating quality products that customers love.
As we celebrate World Baking Day, it’s the perfect time to reflect on how baking has evolved and the innovations in ingredients and processes that are helping businesses streamline operations while maintaining product excellence.
Challenges in Preparing Bakery Products
What are the common challenges faced by the industry? Let’s explore them:
Challenge 1: Limited Time and Manpower in High-Demand Environments
In high-demand environments, food operators often face time constraints and limited manpower, which can lead to production delays and inconsistent quality. The pressure to deliver fresh, high-quality baked goods with limited resources remains a constant challenge.

Hiestand is a leading provider of high-quality, innovative frozen bakery products, offering convenient solutions that meet market demands while ensuring premium ingredients, consistency, and cost efficiency3.
One of their offerings, the Hiestand French Style Croissant, is suited for the HORECA sector. With pre-proofed goods and premium ingredients, it reduces production time while maintaining consistent quality, taste, and presentation.
Challenge 2: Inconsistent Results in Large-Scale Cake Production
Maintaining consistent quality in large-scale cake production can be challenging. Variations in ingredient measurements, mixing times, or baking conditions often lead to inconsistencies in texture, flavour, and appearance—affecting customer satisfaction and contributing to waste.
To overcome this, pre-mixes and streamlined processes are essential to ensure each batch meets high-quality expectations.

Bakels manufactures and distributes a wide range of bakery ingredients, tailored to meet the specific needs of both industrial and craft bakeries1.
Bakels Pettina Chiffon Cake Mix simplifies the baking process without compromising on quality. It offers a perfectly balanced blend of flour, sugar, and leavening agents, ensuring consistently soft, light, and fluffy cakes—ideal for both the food industry and foodservice sectors.
Challenge 3: Rising Cocoa Costs and Supply Instability
Cocoa and baking have always gone hand in hand whether it’s for indulgent brownies, chocolate cakes, or rich fillings and glazes. However, recent years have seen cocoa prices hit record highs due to supply disruptions and increasing demand, causing significant cost pressure on manufacturers and suppliers2.
This price volatility can affect product pricing, profit margins, and supply chain stability across the baking industry.

Kerry is a company that blends heritage and innovation to deliver trusted solutions that enhance taste and quality across the food industry4.
One example is Kerry’s Cocoa Powder Flavour, which enhances and intensifies the rich chocolate taste in baked goods. It helps reduce reliance on traditional cocoa powder, allowing for cost-optimised recipes while maintaining strong chocolate notes in your bakery products.
Challenge 4: Seasonal Freshness and Waste Management
Fresh berries bring vibrant flavour and texture to baked goods, but their limited seasonality often leads to supply inconsistencies, spoilage, and unnecessary waste. For bakeries, maintaining that fresh-picked taste year-round—while keeping costs and waste under control—is a constant challenge.

Foodcraft addresses this with its Frozen Berries, crafted using IQF technology. Each berry is frozen at peak ripeness, locking in flavour, texture, and nutrients. With long shelf life, portion control, and consistent quality, they offer a reliable, cost-effective solution for year-round use in fillings, batters, and baked treats.
Baking comes with its fair share of challenges, but with the right solutions, you can stay ahead without sacrificing quality. From efficient frozen goods to cost-optimised ingredients, innovation is key to baking smarter.
Get in touch with our team at [email protected] to discover how these solutions can work for your business.