ANSWER
According to MUI Halal Certification Requirement, brand or names of the products must not use names which imitate haram things or practices that are inappropriate with Islamic law. For retail food products, all products with the same brand are distributed in Indonesia, must be registered for halal certification.
Reference
Lembaga Pengkajian Pangan Obat-obatan dan Kosmetika Majelis Ulama Indonesia (LPPOM MUI). (n.d.). MUI Halal Certification Requirement.