ANSWER
According to Malaysia Guide to Nutrition Labelling and Claims, the comparative claims for Sugar Content and required for making such claims are as below:
Comparative Claims for Sugar Content | ||
Type of claim | Elaboration | Conditions |
Reduced, less than, fewer, light and words of similar meaning may also be used | A product that has a new formulation with lower or reduced nutrient level |
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Download the Market Examples of products with “Less Sugar” claim here.
Reference: Food Safety and Quality Division of Ministry of Health. (2010). Malaysia Guide to Nutrition Labelling and Claims.