As pickleball continues to gain momentum across Asia, DPO International, Foodcraft On The Go, and Ovomaltine were part of the action at the Asia Pickleball Summit 2.0 (APS 2.0), connecting with a vibrant community brought together by sport, lifestyle, and shared experiences.
Held on 6 – 7 June 2026 at Hextar World, Empire City, Petaling Jaya, the event welcomed more than 1,500 participants over two days of competition, networking, and community engagement. Alongside the excitement on and off the courts, Foodcraft On The Go and Ovomaltine helped keep participants fuelled with convenient food and nutritional refreshments throughout the summit.
The activation reflects DPO International’s ongoing commitment to helping brands engage consumers through relevant experiences, creating opportunities for meaningful connections within local communities.
Foodcraft On The Go: Convenience Meets Local Flavour
For Foodcraft On The Go, APS 2.0 was an opportunity to introduce its range of ready-to-eat products to an active and on-the-move audience.
As a proudly Malaysian brand, Foodcraft On The Go offers sandwiches, wraps, muffins, and pocket sandwiches inspired by familiar local flavours. From the Signature Penang Laksa Tuna sandwich to the Sambal Chicken wrap, the brand combines convenience and nutrition with flavours that resonate with Malaysian consumers.
Available at Petronas and Shell stations nationwide, Foodcraft On The Go is designed for busy lifestyles, making it a natural fit for an event where participants spent long days competing, networking, and enjoying the growing pickleball community.
Ovomaltine: Bringing a Crunchy Favourite to the Pickleball Community
Also joining APS 2.0 was Ovomaltine, the beloved Swiss brand known for its distinctive malt flavour and crunchy texture enjoyed by generations around the world.
Throughout the event, participants had the opportunity to discover and enjoy Ovomaltine’s Crunchy Cream Spread and Chocolate Bars—products that combine the brand’s signature malt goodness with a satisfying crunch. Whether as a quick snack between matches, a treat during networking sessions, or simply a moment of indulgence during the busy weekend, Ovomaltine added a familiar and comforting touch to the event experience.
With a heritage dating back to 1904, Ovomaltine continues to evolve through innovative formats that appeal to modern consumers while staying true to the flavour that has made it a household favourite for over a century. APS 2.0 provided an ideal setting for the brand to connect with an active and diverse community, introducing its products to both long-time fans and new consumers alike.
Bringing Brands Closer to Communities
The Asia Pickleball Summit 2.0 provided Foodcraft On The Go and Ovomaltine with an opportunity to engage directly with a vibrant and growing community of consumers.
For DPO International, the activation reflects its role as more than a distributor. By working closely with principal brands on market development, brand activations, and consumer engagement initiatives, DPO helps create meaningful connections between brands and the communities they serve across Southeast Asia.
