Hybrid milk, a blend of traditional dairy and plant-based ingredients, is gaining traction among health-conscious and eco-aware consumers.

By combining the nutritional strengths of both sources, it offers a balanced and flexible solution that aligns with evolving dietary preferences.

Valued at approximately USD 12.8 billion in 2023, the global hybrid dairy market is projected to reach USD 21.4 billion by 2030, growing at a CAGR of 7.4%¹.

This growth is driven by flexitarian lifestyles, sustainability goals, and the demand for functional nutrition.

As food manufacturers adapt to these shifting priorities, hybrid milk presents a strategic innovation—bridging traditional taste with modern expectations.

Ultimately, it’s about helping brands meet their consumer needs while keeping pace with the future of food at the household level.

Consumer interest in hybrid milk is steadily increasing across Southeast Asia, fuelled by rising health awareness and environmental concerns.