The growth of the dietary supplement gummy market is fuelled by several key factors, including rising consumer demand for convenient and enjoyable supplement formats, increasing health awareness, and a greater focus on preventive healthcare5.
Gummy supplements offer a tastier and more palatable alternative to traditional pills or capsules, making them particularly appealing to children and older adults. The emergence of vegan and gelatine-free options has further expanded their reach, attracting health-conscious and ethically driven consumers4.
Moreover, the rapid expansion of e-commerce and digital health platforms has significantly improved accessibility, enabling these products to reach a broader range of consumers across various demographics.
As lifestyle-related diseases and nutritional deficiencies become more widespread, more individuals are turning to dietary supplements to support overall wellness creating strong momentum for the continued growth of gummy-based supplement formats5.
Market Overview
The market was valued at USD 10.45 billion in 2024. As of 2025, it is projected to reach USD 11.75 billion, with further growth expected to USD 27.57 billion by 20321.
Asia
