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Navigating the New Demands of Better Burger Patties in a Health-Driven Market

Hamburgers have become a global culinary staple, beloved for their versatility, convenience, and widespread appeal. Originating in the late 19th century, the hamburger typically consisted of a ground beef patty served in a bun with various toppings like lettuce, tomato, cheese, and condiments. (2) Today, with the rise of ready-to-cook options, frozen burger patties have become a go-to solution for quick, satisfying meals.

Over the years, hamburger have evolved from an American diner classic to a universal fast-food icon. This evolution has taken a flavourful turn as chefs and food enthusiasts around the world began incorporating traditional local flavours into the classic burger format. This fusion of global and regional cuisines has led to a vibrant new wave of burger innovation. (2)

As busy lifestyles continue to dominate, people are opting for ready-to-cook food for their convenience and minimal preparation time. Advancement in freezing technology and cold chain supply systems have revolutionised the frozen meat patty industry, enabling the production of high-quality products that retain

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