Snacks are loved across all age groups, and biscuits, especially cream-filled wafers continue to dominate the market due to their convenience, texture, and indulgent flavour. For busy working adults, they offer an easy, on-the-go option that satisfies both hunger and cravings.
Over time, cream-filled wafers have evolved from simple treats into mass-produced favourites, with layers of crispy wafers and sweet, creamy fillings becoming a familiar staple on store shelves.
However, consumers are increasingly prioritising their health and well-being, which has driven a noticeable shift in snacking habits. Many now seek healthier alternatives that support a balanced lifestyle — favouring snacks that are low in sugar, calories, and fat, while also being free from artificial additives and preservatives4.
Wafer Biscuits Market Size
The global wafer biscuits market was valued at USD 95.42
