The functional beverage market has experienced remarkable growth in recent years, driven by increasing consumer demand for products that support specific health and lifestyle goals.

Among these, targeted functional beverages—especially those aimed at enhancing cognitive performance, mental clarity, stress reduction, and sustained energy, are quickly gaining momentum².

This surge is largely attributed to growing awareness around mental wellness, work-life balance, and productivity.

To meet these evolving expectations, brands are turning to innovative formulations that include nootropics, adaptogens, caffeine alternatives, and brain-boosting nutrients such as B vitamins¹.

The functional beverage market is projected to grow from USD 229.75 billion in 2025 to USD 329.68 billion by 2030, at a CAGR of 7.49%.

This growth is driven by rising consumer demand for health-focused drinks that offer added benefits such as enhanced energy, improved digestion, stronger immunity, and better mental clarity².