As awareness around beauty, wellness, and preventive health continues to grow, consumers are increasingly looking beyond topical solutions and turning to nutrition to support skin health from within.
Greater access to information and advances in food technology have accelerated this shift, opening new opportunities for food and beverage manufacturers to deliver beauty, gut health, and metabolic benefits through functional, low-sugar everyday formats.
Women remain a core target group within this category, actively seeking functional foods that deliver multiple benefits such as skin support and gut health.
Market growth reflects this momentum. The jellies and gummies industry is projected to expand from USD 34,449.01 million in 2025 to USD 51,002.87 million by 2035, at a CAGR of 4.0%.1 In response to this demand, we developed a product concept called LUVIA—a skin beauty jelly designed for both functionality and consumer appeal.
Low in calories and enriched with chia seeds, LUVIA combines collagen, prebiotic fibre from chicory root, and a blend of four vitamins and three minerals, demonstrating how manufacturers can leverage functional jelly formats to tap into the growing beauty-from-within trend.
Key Drivers Behind the Jellies and Gummies Market
Innovative Supplement Formats Drive Growth
Brands are innovating beyond traditional pills, offering supplements in jellies and gummies that enhance taste, convenience, and overall sensory appeal, making it easier for consumers to integrate wellness into their daily routines.3 This shift not only improves consumer satisfaction but also opens opportunities for product differentiation and higher engagement in a competitive nutraceutical market.
Rising Health Consciousness
Rising awareness of health and wellness is driving growth in the market. As consumers seek healthier alternatives to traditional confectionery, manufacturers are reformulating with natural ingredients, reduced sugar, gut-supporting components and more. The connection between gut health and skin health is gaining traction across dermatology and wellness circles, further pushing demand for functional products that support a more balanced, glowing complexion.2
Influence of Social Media and
