Meat and seafood are no longer defined by protein alone. Once centred on protein and taste, the category is now shaped by shifting consumer expectations, from functionality and sustainability to convenience and personalised formats.

Consumers are seeking products that deliver added value, whether through nutritional benefits, transparency, or ease of preparation. As these demands grow, brands are rethinking how products are developed, positioned, and brought to market. These evolving expectations are driving key innovations and shaping the meat and seafood trends in 2026, redefining how the category competes in a more value-driven and dynamic landscape.

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