Maintaining good health today goes beyond regular exercise—it also relies on getting the right balance of essential nutrients.
However, with busy lifestyles and the growing preference for convenience, many consumers struggle to meet their daily nutritional needs through diet alone.
This has led to a steady increase in the demand for fortified foods and dietary supplements, particularly those that provide a complete range of multivitamins and minerals.
These nutrients play a crucial role in supporting overall wellness from boosting energy metabolism and enhancing immunity to maintaining bone health and improving daily vitality.
Modern supplement formats such as soluble powders, effervescent tablets, and chewables make it simple for consumers to get these essential nutrients without making significant changes to their daily routine.
Multivitamins & Minerals Market Size
Source: Mordor Intelligence
The market is expanding rapidly, standing at USD 19.40 billion in 2025 and projected to reach USD 27.5 billion by 2030, advancing at a 7.23% CAGR4.
This sustained growth creates significant opportunities for supplement brands and manufacturers to develop innovative multivitamin and mineral products that meet evolving consumer needs.
Nutivra is a product concept that combines multivitamins and minerals
