Biscuits remain a popular snack among children due to their sweet taste, fun shapes, and ease of consumption. However, growing concerns over the impact of sugary and highly processed foods on children’s health have led many parents to reassess their choices7. With increased awareness around childhood obesity, diabetes, and digestive health, today’s parents are more mindful about what they give their children9.
As a result, many are switching to healthy kids’ biscuits, such as digestive biscuits, which are often lower in calories, sugar-free, and high in fibre7. These alternatives not only satisfy children's cravings but also support their overall well-being—making snack time both enjoyable and nutritious.
In response to the growing demand for healthier snacks, we have developed the product concept “CrunchyBites” – a Healthy Digestive Biscuit that’s as delicious as it is nourishing. Specially designed for kids, this crunchy, munchy snack supports digestive wellness while offering a wholesome alternative to traditional sugary biscuits.
Whether it’s slipped into a lunchbox,
