The global bakery industry continues to thrive, driven by evolving consumer preferences for indulgent, artisanal, and health-conscious baked goods⁷. Within this expansive category, the cake segment has emerged as a key driver of growth and innovation. Cakes, in particular, have carved out a strong niche thanks to their cultural, emotional, and celebratory value⁴.
The cake industry offers a wide variety of products ranging from traditional layer cakes and cheesecakes to innovative formats like ready-to-eat cake snacks and premium mini cakes. Cakes remain a popular choice for celebrations, gifting, and everyday treats, reinforcing their strong role in global food culture⁴.
In recent years, the cake segment has seen increased innovation in flavour profiles, packaging, and nutritional content. Demand is growing for clean-label, reduced-sugar, gluten-free, and plant-based cake options, particularly among health-aware and younger consumers7. The
