In today’s market, consumers are increasingly seeking healthier beverage options — those with reduced sugar, no artificial colours, and clean-label ingredients.
Fruit-based beverages offer a promising solution, typically containing less than 100% fruit juice and often blended with water, natural sweeteners, flavours, and sometimes functional additives.
Commonly marketed as fruit drinks, fruit juice beverages, or diluted juice drinks, these products are positioned as healthier alternatives, appealing to those who prioritise natural and nutrient-rich choices.
Fruit beverages can differ widely in their fruit content, processing methods, and formulations. As a result, they are often classified into distinct categories based on the percentage of actual fruit they contain.
The following overview highlights the requirements for fruit juice drinks and fruit drinks across the Southeast Asia region and China, providing insights into the evolving standards in these growing markets:
