ANSWER
According to Malaysia Guide to Nutrition Labelling and Claims, the comparative claims for Sugar Content and required for making such claims are as below:
| Comparative Claims for Sugar Content |
| Type of claim |
Elaboration |
Conditions |
| Reduced, less than, fewer, light and words of similar meaning may also be used |
A product that has a new formulation with lower or reduced nutrient level |
- The food being compared should be different versions of the same food or similar food.
- The foods being compared should be clearly identified.
- The full details of the comparison should be given (eg units, quantity).
- The difference in amounts of the energy or nutrient content should be identified as a percentage, fraction or absolute amount.
- Energy or nutrient content between compared foods must differ by at least 25%.
- The minimum absolute difference in energy value or nutrient content must be equal to or more than the value required for claim as “low in” as stipulated in Appendix 7 respectively.
|
Download the Market Examples of products with “Less Sugar” claim here.
Reference: Food Safety and Quality Division of Ministry of Health. (2010). Malaysia Guide to Nutrition Labelling and Claims.
