According to Mordor Intelligence (2020), the frozen bakery market is expected to achieve a CAGR of 5.6% for the forecast period of 2020 to 2025. These frozen products include bread, pizza crusts, cakes and pastries, muffins and other frozen bakery products which are derived from corn, rice, wheat, barley, oats and rye (GMI Research, 2020; Allied Market Research, 2018).
Frozen bakery products are refrigerated and frozen at a very low temperature to preserve the products for a longer timeframe, compared to traditional bakery goods. There are multiple benefits offered by these frozen products. They have better quality, longer shelf life, easy and convenient to prepare and can be consumed. These are the factors that drive demand for the frozen products in the market.
What Makes Frozen Bakery Products Trending?
- Longer shelf life – freezing can delay the staling process
- Better product quality – rich in nutrition and taste
- Variety choices at an affordable price
- Easy to prepare – helps to cut down time for chores
- Quality can last up to weeks or months if stored under proper conditions
- Can be stored, thawed, proofed and baked based on daily demand which can reduce wastage
- Can delay the proofing-baking phase and grant the benefits of producing freshly baked products which help in cutting down equipment and labour cost
(Source: Clark, 2013; Bail et al., 2011)
How To Consume Frozen Bakery Products?
Source: Aryzta, 2020.
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Allied Market Research. (2018). Frozen Bakery Products Market by Product (Breads, Pizza Crust, Cakes & Pastries, Waffles, Donuts, and Cookies), Source (Corn, Wheat, Barley, and Rye), End Use (Retail, Food Service Industry, and Food Processing Industry), and Distribution Channel (Artisan Baker, Retail, Catering, and Online Channel): Global Opportunity Analysis and Industry Forecast, 2018 – 2025. Industry Report.
Bail, A. L., Tzia, C., & Giannou, V. (2011). Quality and Safety of Frozen Bakery Products. Handbook of Frozen Food Processing and Packaging. https://doi.org/10.1201/B11204-25
Clark, J. P. (2013). Delivering Bakery Production Solutions. Food Technology Magazine Article. Retrieved from https://www.ift.org/news-and-publications/food-technology-magazine/issues/2013/february/columns/processing
GMI Research. (2020). U.S. Frozen Bakery Market by Type (Bread, Pizza Crusts, Cakes & Pastries, and Other Frozen Bakery Products), By Distribution Channel (Artisan Bakers, Retail Stores, and Catering & Industrial), By Technology (Raw Material, Ready-To-Bake, and Ready Baked & Frozen) – Opportunities & Forecast, 2020-2027. Industry Report.
Mordor Intelligence. (2020). Frozen Bakery Market – Growth, Trends, and Forecast (2020 – 2025). Industry Report.