Asia falling out of love with rice as new wave of superfoods make their way onto dining tables
May 23, 2018

Lunchtime in Taipei’s Ximending district is a test of wills and patience as tourists and locals jostle at restaurants and street stalls to choose between steamed and fried dumplings, flat and thin noodles, stuffed pancakes, grills and desserts.

In this foodie haven, one item makes only an occasional appearance on menus and on plates – rice.

Once a staple of Taiwanese diets, rice consumption per person has fallen more than two-thirds in 50 years, according to the United Nations’ Food and Agricultural Organisation (FAO), as “smart crops” and “super foods” muscle their way onto plates.

It is the steepest drop in Asia but it mirrors a trend across the continent as urbanisation, rising incomes, climate change and concerns about health and food supplies drive a push for alternatives for the future such as millets and more protein.

Consumers across the continent are eating a more varied diet. Photo: Chris Dwyer

“I ate a lot of rice when I was younger but now I eat more vegetables, fish and meat. It’s healthier,” said Guan-Po Lin, 24, who moved to Taipei for university.

“People are spending more on food, and they want to eat healthy, and rice is not seen as a healthy choice.”

About 90 per cent of global rice production and consumption is in Asia, home to 60 per cent of the world’s population.

Yet, as trends in Taiwan, Japan, South Korea and Hong Kong show, consumption is set to drop significantly as diets change.

Per capita consumption has fallen about 60 per cent in Hong Kong since 1961, and by almost half in Japan. In South Korea, it has fallen by 41 per cent since 1978, FAO data showed.

Alongside that the consumption of fish, meat, dairy, fruits and vegetables has risen significantly.

Rice will still be the single most important crop in the region and a symbol of Asian culture, but it will not be as dominant in coming years as new foods are snapped up, said David Dawe, a senior economist at the FAO in Bangkok.

“It is the future for Asia – well-nourished people who can perform better. You cannot get that by filling up on rice; you need more fish, meat, fruits and vegetables,” he said.

The food stalls at a night market in Taiwan reflect the increased variety of foods eaten in this part of the world. Photo: Stuart Heaver

Rice is said to have first been domesticated in the Yangtze River valley in China more than 10,000 years ago.

In Asia, rice was consumed mostly by the wealthy and did not become as ubiquitous until the Green Revolution of the 1960s, when governments introduced higher yielding seeds and better fertilisers to improve output and feed their expanding populations.

In Taiwan, millets were the staple of indigenous and rural people, and had a higher status in ritual ceremonies than rice.

Millet-based diets can help tackle malnutrition. Photo: Wynnie Chan

In India, malnutrition is one reason the government is pushing millets which are richer in protein, fibre and micronutrients than rice or wheat, said SK Gupta, a principal scientist at the International Crops Research Institute for the Semi-Arid Tropics in Hyderabad.

Also millets need less water and can grow in saline soil and withstand warmer climate, crucial factors as temperatures and sea levels rise in South Asia.

“Historically, a large section of the population was eating millets and maize, but when they moved to urban areas, they switched to rice and wheat,” Gupta said.

“Consumers can be encouraged to go back to millets if they are more readily available, and farmers will grow more if they get better prices. It’s already happening,” he told the Thomson Reuters Foundation.

Shoppers inspect the goods on offer at a supermarket in Shanghai. Photo: Reuters

The shift away from rice in wealthier Asian nations is explained by Bennett’s Law, which argues that as income increases people spend proportionately less on starchy staples such as rice, FAO’s Dawe said.

Rice is regarded as inferior when per capita income reaches US$2,364 in Asian nations, according to FAO’s estimates.

Changes are already evident in mainland China and some southeast Asian countries, where people are eating a more protein-rich diet with more meat and fish, Dawe said.

In the Philippines, one of the world’s biggest importers of rice, the government has considered substitutes such as corn, bananas, sweet potatoes, cassava, taro and adlai – an heirloom grain also known as Job’s Tears or Chinese Pearl Barley.

A farmer harvests millet in northern China. Crops of this nature could help farmers adapt to climate change. Photo: AP

At the other end, food companies and chefs are responding to the demand for healthier diets with millets in bread, pasta, even craft beers.

“It took some time to get people excited about these lesser known, stereotypically inferior grains like ragi (finger millet), jowar (sorghum) and kodo,” said Thomas Zacharias, chef partner at The Bombay Canteen, one of Asia’s leading restaurants.

“We showcased them in new and interesting ways that appealed to the current generation, and there’s definitely been a shift,” said Zacharias, whose barley and jowar salad with a hung curd dressing is a hot favourite of diners in Mumbai.

Marketing helps. Production of quinoa increased by more than 70 per cent between 2000 and 2014 in the top growing countries, according to the FAO, because it was sold as a “super food”.

Employees spread out steamed sorghum to cool ahead of fermentation at a distillery in Renhuai in China. Photo: Bloomberg

The FAO promotes rice alternatives as “smart crops” to make them more attractive.

It is also promoting aquaculture – farming shrimp, carp and tilapia alongside rice – to help farmers improve their incomes while making fish more cheaply available.

“Asian farmers will not get rich growing rice on a small farm,” said Kundhavi Kadiresan, FAO’s Asia representative.

“Countries are also starting to take the issues of undernutrition, micronutrient deficiency and obesity seriously. Sticking to rice means that fruits and vegetables are not as easily available and affordable as they could be.”

Malnutrition and climate change are also top concerns for rice biologists and breeders, said Rod Wing, a University of Arizona professor who recently completed the genome sequencing of seven wild rice varieties.

“Rice feeds the poorest of the poor, and as long as there’s overpopulation and poverty, people are going to be eating rice,” said Wing, referring to the fact that 60 per cent of the world’s hungry are in the Asia-Pacific.

“So it’s important that we can grow varieties that have a higher nutritional value and a smaller environmental footprint.”

For consumers like Lin in Taipei, rice is here to stay.

“We may eat less of it, but for my family, no meal is complete without rice,” he said.

Source: South China Morning Post