Savour the Pure Joy: Embracing Clean Label Solutions in Confectionery

In the last year, two-thirds of people worldwide bought chocolate for taste, health, and ethics. The drive towards natural, lower-sugar, healthier choices is driving growth in the worldwide confectionery business. Healthy confectionery products face challenges due to health concerns, regulatory compliance, and competition while consumers value natural ingredients, simplified ingredient lists, and free-from claims. Yet, one solution shines, rice starch. It’s clean and natural making it the best choice for the confectionery industry.

Exploring the Confectionery Market Landscape

Approximately two-thirds of consumers worldwide bought chocolate confectionery within the past year, reflecting a significant market share. These consumers are clearly stating their preferences when it comes to why they buy, what flavors they prefer, and their ethical concerns2.

The Confectionery Market size is estimated at 203.67 billion USD in 2024 and is expected to reach 280.56 billion USD by 2030, growing at a CAGR of 5.48% during the forecast period (2024-2030)4.

The Future of Confectionery in the Next Five Years3

Due to various factors, smaller-sized chocolate products are poised to gain popularity in the future. With portion control reemerging as a key aspect of healthy eating, compact chocolate offerings are likely to appeal to health-conscious consumers. Additionally, rising prices within the category make smaller bars a more affordable and attractive option for consumers seeking value3.

Confectionery Consumption Drivers

According to consumers, the number one chocolate consumption driver is taste, which is the top response in most countries. Top purchase drivers for consumers of chocolate are to make themselves happy (55%), to indulge (40%), to treat or reward themselves (36%), or to relax and wind down (33%)2.





Challenges in Crafting Healthier Confectionery Products

An increasing trend toward healthier confectionery products made with natural ingredients and less sugar is fueling the growth of the global confectionery market4.

Health Concerns: 

Despite the demand for healthier options, traditional confectionery products still face scrutiny due to their high sugar and calorie content. When looking for healthier chocolates, less can be more. In that sense, consumers especially value1

✓ Natural and authentic ingredients

✓ Streamlined ingredient lists

✓ Free-from claims

Challenges for Confectionery Coatings:

Finding natural alternatives to colouring additives that have1:

✓ A similar level of brightness

✓ A comparable refractive index

✓ A low dosage levels

Regulatory Compliance:

Confectionery companies face numerous food regulations covering labeling, health claims, and ingredient restrictions. They’re introducing new chocolates with immunity-boosting nutrients, mental health benefits, or gut-friendly properties. Keeping up with changing rules across different markets is a significant challenge

Competition and Innovation:

The confectionery market is highly competitive, with new products constantly entering the market. Companies must innovate to stand out from the crowd and capture consumers’ attention, which requires significant investment in research and development4.

Changing Consumer Preferences:

Consumer tastes and preferences can change rapidly, driven by factors such as health trends, cultural influences, and economic conditions. Confectionery companies must stay agile and responsive to shifting consumer demands to remain competitive.

Solution: Smooth, clean-label confectionery coatings with rice starch.

BENEO Remy B7 offers a clean label solution with native rice starch which gives a smooth coating effect and whiteness of the coating. Moreover, BENEO regular rice starch enhances the brightness of various confectionery coatings, including chewing gums, hard candy, liquorice, and chocolate lentils, making it an ideal option for clean label colour coatings. Additionally, its fine granule size facilitates the smoothing of rough surfaces on confectionery centers during the coating process1.

As a clean label whitening agent in confectionery coatings (e.g. chewing gum, hard candy, chocolate lentils), regular rice starch provides a natural alternative to other artificial colouring agents. Thanks to its very small granule size, it smoothens rough surfaces on confectionery centres during the coating process. Our native rice starch can replace wheat starch or flour in liquorice, imparting a soft and chewy texture in gluten-free, clean-label foods1.

What are the solution benefits1?

  • Smooth and white confectionery coatings
  • A “clean label” ingredient solution
  • Reduction of drying time during the coating process, increasing production capacity
  • No impact on sensorial properties of the final product
  • Opportunity to use Remyline AX FG P, a precooked native waxy rice starch, for its adhesive properties as an alternative to gum Arabic.

DPO International, a full-suite market enabler, collaborates with the world’s premier specialised food ingredient producers, BENEO. Equipped to help you transform these trends into innovative brand concepts, we are with you from ideation to the manufacturing stage, providing solutions and support throughout each phase.


  1. Beneo. (n.d.). Want appealing confectionery coatings? Try clean-label rice starch!
  2. Innova Market Insight. (2023). Chocolate Trends: Global Market Overview. Industry Report.
  3. Mintel Report. (2024). The Future of Chocolate, Sugar and Gum Confectionery 2024. Industry Report.
  4. Mordor Intelligence Research & Advisory. (2024, February). Confectionery Market SIZE & SHARE ANALYSIS – GROWTH TRENDS & FORECASTS UP TO 2030. Mordor Intelligence. Retrieved March 1, 2024, from