Savour the Pure Joy: Embracing Clean Label Solutions in Confectionery

In the last year, two-thirds of people worldwide bought chocolate for taste, health, and ethics. The drive towards natural, lower-sugar, healthier choices is driving growth in the worldwide confectionery business. Healthy confectionery products face challenges due to health concerns, regulatory compliance, and competition while consumers value natural ingredients, simplified ingredient lists, and free-from claims. Yet, one solution shines, rice starch. It’s clean and natural making it the best choice for the confectionery industry.