Yoghurt Market in Southeast Asia
In Southeast Asia, revenue in the yoghurt market was worth the value at US$8.23bn in 2023 and is expected to grow annually by 6.38% during the forecast period, reaching US$11.21bn in 2028.
Source: Statista, 2023
Trends and Consumer Survey
Dairy is part of our lives today. Across all ages, we see, touch, and consume dairy! Many of us consume dairy products like yoghurt for various occasions either to add in the breakfast cereals, to serve to cook, to bake, or to enjoy as a delightful and refreshing snack.
Yoghurt is a convenient and ready-to-eat dairy product that fulfills the requirement for busy consumers who want to keep themselves healthy due to their functional probiotics. Also today, many savoury yogurts in the aisle come with fruity flavours and are becoming a huge hit among consumers.
Yoghurt is often flavored and can contain added sugar or artificial sweeteners which can lead to weight gain and obesity. But after a long pandemic lockdown, consumers are looking at their weight loss strategies to tackle those extra pounds gained and they are now turning to foods that can help them with weight management.
“As more people aim to adopt healthier lifestyles, the demand for yogurt, especially those varieties with lower sugar and fat content, has seen a significant increase. Rising concerns about obesity, diabetes, and other lifestyle diseases have led people to seek healthier alternatives to traditional high-sugar yogurts”
Due to this, yoghurt brands will need to deliver more nutritional and health benefits to align with the evolving health goals of target audiences. However, people are also unwilling to compromise on taste, texture, and overall experience irrespective of their health goals.
Yoghurt processors tend to add with high amounts of sugar to indulge the consumers. To replace it with other sugar-like ingredients, yoghurt manufacturers faced a challenge by reducing the sugar content in their formulations.
Sugars have been shown to influence viscosity and thickness as well as structural characteristics such as emulsion stability. These factors must be accounted into their consideration while replacing sugar.
Taking out part or all of the sugar from a fruit yoghurt point blank can result in watery thin yoghurts that lack the required mouthfeel and sweetness.
Most consumers say they don’t want artificial sweeteners, for example, yet in recent years many products with aspartame and acesulfame K but they prefer to choose natural sugar.
It is difficult to deliver sweetness, and bulk and avoid difficult tastes by relying on one sweetener, so blends have become the norm for creative NPD teams. A sweetener will need to be combined with others to mimic the attributes that sugar brings: texture, mouthfeel, browning, caramelization.
Ensuring an even distribution of fruit and inclusions in the filling stage for finished product quality are also a challenge confronted by the formulator. In other words, after incubation and breaking in the vat, over agitated resulting in a weak or loose body and texture before it even gets into the final retail package.
So, what’s the solution?
Naturally sourced Orafti® Inulin and Oligofructose are the answer the food industry is looking for! Using these chicory root fibres as replacements for sugar will deliver that balanced sweetness and indulgent mouthfeel that the consumer desires, also in a sugar-reduced fruit yoghurt.
On top, they are easily combined with stevia to mask the aftertaste naturally. Thanks to their chemical structure, these fibres have sugar-like technical properties, making them perfectly suitable as natural sugar reducers.
The natural sweet tasting Orafti® Oligofructose enhances the release of the fruit flavour in the yoghurt making the lighter version practically indistinguishable from its full sugar counterpart. Also, the rich body and full roundness texture of this new yoghurt gives the consumer more joy with every healthy spoonful.
Hydrosol, an expert company of stabilising and texturing systems for the food industry develop and produce tailor-made stabilising systems for dairy products such as yogurt. With their new stabilising and texturing systems it can compensate for lower sugar content while giving stability, body and a pleasing texture to yogurt. Hydrosol’s new functional systems enable different sugar contents as desired, from sugar-reduced to sugar-free.
DPO International, a full-suite market enabler, we work in tandem with the world’s premier specialized food ingredient producers such as Beneo Orafti® and Hydrosol to help you transform these trends into innovative brand concepts, we are with you from ideation to the manufacturing stage, providing solutions and support throughout each phase.
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- (n.d.). Sugar reduction is an urgent issue – and new texturing systems provide the answer. https://hydrosol.de/en/news/sugar-reduction-is-an-urgent-issue-and-new-texturing-systems-provide-the-answer/
- Imarc Group. (2023). Yoghurt Market Report 2023-2028. Yoghurt Market Size, Share, Trends, Analysis and Forecast 2023-2028 (imarcgroup.com)
- Literature report sugar reduction in yogurt: Technological possibilities and sensorial OB- servations – Bundesamt für lebensmittelsicherheit …com. (n.d.). https://www.readkong.com/page/literature-report-sugar-reduction-in-yogurt-technological-7178226
- (2023). Yoghurt – Southeast Asia. https://www.statista.com/outlook/cmo/food/dairy-products-eggs/yogurt/southeast-asia
- TechSci Research. (2023). Trends to Dominate Global Yoghurt Market in 2023. Trends to Dominate Global Yoghurt Market in 2023 (techsciresearch.com)
- Wan, Z., Khubber, S., Dwivedi, M., & Misra, N. (2021). Strategies for lowering the added sugar in yogurts. Food Chemistry, 344, 128573. https://doi.org/10.1016/j.foodchem.2020.128573