Innovative Ingredients Reshaping the Snacking Landscape in 2024

This article explores the evolving landscape of snacking trends in 2024, highlighting challenges and innovative solutions. As consumers shift towards healthier options, the industry witnesses a transformation in traditional snacking patterns. The demand for convenient, on-the-go snacks is surging, with the global market projected to reach USD 578.10 billion by 2024.

Snacks are timeless and perfect for quick bites between meals. While traditional snacks like potato chips remain popular, not everyone agrees on whether they’re still a good choice.

More people are looking for healthier snacks these days. Manufacturers in the industry are investigating the ingredients and production methods of snacks to offer healthier options, aiming to reduce energy-dense components, and maximizing the retention or availability of nutrients1.

The growing emphasis on convenient and on-the-go food options, changing of lifestyles, busy schedules and rising awareness of nutritional and healthier snacking choices have been a significant driver of the growth2.

According to Statista, the revenue in the global snack food market is expected to USD 578.10 billion in 2024 and the CAGR was 6.13% for the period of 2024 – 20283.

The snack industry has a notable trend involving the growing shift towards substituting meals with snacks, along with an increasing demand for snacks that align with vegan preferences and are free from allergens. Consumers have transitioned their attention to a wider range of product characteristics, away from taste and animal protein, marking a gradual yet consistent transformation in their consumption patterns.

Considered a highly convenient substitute for regular meals, snack food is widely acknowledged, as it can be consumed at any time, contributing to the global surge in demand for snacks. More than 3 times a day, 49% of consumers engage in snacking, with a significant trend of replacing meals, as 92% opt for substituting at least one meal a week with a snack4.

Challenges of Snack Industry

In 2023, as observed in many countries across the region, the increasing awareness of consumer health became a prominent trend influencing the snack market. The trend towards zero- or low-sugar options persisted, influencing the snack landscape, and brands responded by introducing health-focused products infused with functional additives like fibre5.

Most of those traditional snack products often contain high levels of starch and are packed with energy, but they lack nutritional value in terms of micronutrients, proteins, and fibre6. Nonetheless, the growing recognition of the importance of a healthy lifestyle and a well-balanced diet is inspiring consumers to look for snacks that provide not only taste but also nutritional advantages, whether it be in promoting heart health, digestive well-being, or supporting the immune system7.

In 2022, the Asia-Pacific region took the lead as the primary market for healthy snacks. The increasing adoption of plant-based diets and veganism is fueling a heightened demand for snacks that are plant-based and vegan7. However, plant-based product developers face the challenge of meeting consumer demands in enhancing nutritional profiles, including higher protein, lower fat, reduced sodium, and fewer ingredients. Simultaneously, there is a need to improve the taste, texture and achieve price parity with traditional non-plant-based products8.

Top Snacks People Are Consuming More of in Asia-Pacific (past 12 months)9

Product Category

% of Consumer











Protein/ energy bars


Protein-enhanced snack




Biscuits/ cookies/ brownies


Baked goods


Sweets/ Chocolate




High-protein snacks present a robust growth potential in the Asia-Pacific market and are positioned to fuel the expansion of the category. Protein bars and snacks serve not only to fulfill physical needs such as energy and satiety, but also to address emotion-based desires for a better-for-you treat, indulgence, and a mental break9. Glanbia Nutritional‘s dairy-based proteins provide exceptional nutrition and functional attributes, including superior flavour, solubility, and stability. For example, BarFlex® Whey Proteins and BarPro Milk Proteins are the whey protein isolates and concentrates and milk protein concentrates and isolates, respectively. They can be incorporated into protein bars to reduce bar hardening possibility and tend to extend the shelf life of the product without compromising on their high protein content contribution.

Chia, from Benexia® a potent seed, and ancient grain, stands as a nutritional powerhouse. It has the highest concentration of ALA omega-3 fat among all foods, and contains fibre, plant-based protein, vitamins, minerals, and antioxidants. These mighty seeds can be used as a topping, inclusion, or as direct ingredient in several applications. Furthermore, it has the potential to enhance the nutritional profile of the product while preserving the traditional sensory experience in snack items.

For those plant-based food product interest and sustainability concern consumers, BeneoPro Faba Bean could be a good option for sustainable protein enrichment in the snack products. The flour rich in faba bean starch can effortlessly replace regular wheat flour, elevating not only the protein content in snacks but also in cereal bars, pasta, and bakery applications.

Where Would You Find the Solutions?

As a full-suite market enabler for food businesses, DPO International works in tandem with specialized food ingredient producers such as Glanbia Nutritional, Benexia® and Beneo to help you transform the latest trends into innovative products.

Talk to us and find out how we can help you not only create an up-to-date trend of snacks but also effectively position it in the competitive snack’s food market. We provide a comprehensive solution for food manufacturers seeking to diversify their product range, providing a perfect blend of nutritional excellence and market appeal.


  1. Cuni-Mertz, L. (2023). The key trends driving snack segment growth. Food Business News.
  2. Euromonitor International (2023). Snacks in Asia Pacific 2024.
  3. Glanbia Nutritionals (2022). Future of Healthy Snacking in ASPAC.
  4. Grand View Research (2023). Snacks Market Size, Share & Trends Analysis Report by Product (Frozen & Refrigerated, Fruit, Bakery), By Packaging (Bags & Pouches, Boxes), By Distribution Channel, By Region, And Segment Forecasts, 2023 – 2030.
  5. Grasso, S. (2020). Extruded snacks from industrial by-products: A review, Trends in Food Science & Technology.
  6. Monteiro Cordeiro de Azeredo, H., Carvalho de Matos, M., & Madazio Niro, C. (2021). Something to chew on: Technological Aspects for novel snacks. Journal of the Science of Food and Agriculture, 102(6), 2191–2198.
  7. Shital, C. (2024). Healthy Snacks Market Size in 2024: Analysis, Size, Share, Trends, and Forecasts Report by 2031. Medium.
  8. Statista (2024). Snack Food – Worldwide.
  9. Warren, B. & Stachiw, N. (2023). Overcoming Challenges in Plant-based Innovation.