Milk products are an essential component of the diet of billions of people worldwide and have long been hailed as excellent sources of calcium (Visioli et al., 2014). It is a crucial element serving as an essential component of bones and teeth as it plays a fundamental role in supporting skeletal structure and integrity (Vannucci et al., 2018). It’s quite common you may come across such statement or statement with similar meaning in the milk and milk products when you shop – Calcium helps in building strong bones and teeth.

This statement is considered a nutrient function claim, a type of nutrition claim where it always serves as a powerful tool to attract consumers, differentiate products in a competitive market, and shape perceptions of the nutritional value of the items (Prates et al., 2022). In general, nutrition claims give positive information about foods, which are widely used as a marketing strategy on labels (Prates et al., 2022) where it describes the physiological function of the nutrient