Food Forward

Unveiling the Power of Hybrid Protein Powder

Protein is one of the three essential macronutrients required for bodily functions, alongside carbohydrates and healthy fats1. It plays a vital role in critical processes, including immune function, cellular activities, cell structure, and growth1. Therefore, ensuring an adequate daily intake of protein is crucial.

The specific amount of protein needed varies individually, depending on factors such as age, weight, activity level, and fitness goals. As a general guideline, here are the daily protein requirements for individuals1,2:

Basically, fulfilling daily protein requirements can come from consuming a diverse range of foods derived from both animal and plant sources, including dairy products, meat, fish, nuts, and seeds. However, meeting these daily protein needs can sometimes be challenging. For individuals struggling to reach these amounts, protein powder stands as an alternative option. Protein powder can derive from animal sources like whey and casein, or plant sources such as pea and soy. The distinctions between these types of protein are outlined below3:


Animal-Based Protein Powder

Plant-Based Protein Powder

Complete protein


(containing all essential amino acids)


(certain sources may lack some essential amino acids)

Dietary fibre




Mostly no





In the realm of fitness and nutrition, the pursuit of the ideal protein supplement continues. Currently, hybrid products are emerging as a new trend4. These products aim to combine animal-based and plant-based ingredients into a singular food item, preserving traditional taste while embracing sustainability and health advantages offered by innovative ingredients4.

Fascination of Hybrid Protein Powder4

  1. Nutrition Boost:

Hybrid dairies, by integrating animal-free components that mimic the nutritional richness of milk, enhances nutritional benefits beyond some alternative plant-based dairy options.

  1. Enhanced Taste and Texture:

A common challenge with plant-based dairy alternatives is replicating the taste and texture of traditional dairy. Hybrid products are able to maintain dairy’s creaminess and richness while integrating innovative, animal-free components.

  1. Catering to Diverse Dietary Needs:

Serving both traditional dairy enthusiasts and those opting for plant-based alternatives, hybrids accommodate various dietary needs, including lactose intolerance or health preferences.

  1. Reducing Costs:

By combining cow milk with cost-effective animal-free ingredients, hybrids strike a balance between innovation and affordability in production.

  1. Meeting Sustainability Goals:

Incorporating plant-based or precision fermentation components into dairy products helps reduce the carbon footprint associated with these products.

Market Trend

It is estimated by some institutions that the global dairy alternatives market size reached 27.72 billion USD in 2023. By 2032, it’s set to soar to 75.03 billion USD, anticipating experiencing an annual growth rate (CAGR) of 11.70%5.

Challenges Faced by Commercial Animal and Plant-Based Protein Powder Industries

Firstly, it’s important to note that not all protein powders are created equal. Many protein supplements, especially animal-based ones, lack fibre content7. This is due to their composition as protein isolates, which strip foods of everything except the protein7.

On the other hand, plant-based protein powders contain incomplete proteins6, lacking the same nutritional benefits as traditional dairy products. Therefore, consuming a combination of plant protein supplements is essential to attain a complete protein source. Besides, researchers have found that numerous protein powders, particularly plant-based powder contain heavy metals, pesticides, or other contaminants8. This is often attributed to sourcing plant ingredients from low-quality or pesticide-laden soil8.

Apart from that, though adding protein powder to milk or a smoothie appears to enhance health easily, some powders contain added sugar8, reaching up to 23 grams per scoop. This turns a glass of milk into a beverage with over 1200 calories, posing a risk of weight gain and unhealthy blood sugar spikes6.

Solutions to Overcome These Challengers

Fibre Boost:

Orafti@ HSI (Inulin) from Beneo, a dietary fibre which consist of prebiotic properties. It plays a vital role in enhancing consumers’ digestive health, aiding weight management and promoting calcium absorption.

Protein Boost:

Jianyuan’s Pea Protein JYPP-BY and Beneo’s BeneoPro FB P60 are concentrated plant protein products with high fibre content, tackling the common problem of incomplete protein often found in plant-based powders. Additionally, Faba beans can naturally extract nitrogen from the air, lessening the reliance on fertilizers and reducing greenhouse gas emissions, ensuring safety for consumption.

Sweetening the Deal:

Palatinose PST-N from Beneo enhances protein powder’s sweetness naturally. It offers nearly equal sweetness to sucrose with only half the sweetness intensity. Besides, it’s tooth-friendly and minimally affects blood sugar levels as well.

Monk Fruit MFC-E30P, a natural sweetener from Monk Fruit, offers calorie-free sweetness without bitterness. Ideal for reducing sugar in various food and beverage products.

 Marketing the Benefits to Buyers

In our pursuit of innovation at DPO International, we are excited to reveal a concept product: Hybrid Protein On-The-Go!

At the intersection of enhancing daily protein intake, this hybrid milk powder presents the advantage of a well-rounded diet. Formulated with soluble fibre, it aids digestion and fosters a healthier gut. Additionally, this product is fortified with a range of vitamins and minerals, providing an added boost of essential nutrients that promote overall well-being. Furthermore, it’s crafted with reinverted sweetness and is free from fat.

With its array of nutrients and health benefits, each sip fulfils your daily requirements, offering a guilt-free indulgence.

At DPO International, a full-suite market enabler for food businesses, we work in tandem with specialized food ingredient producers such as Beneo and The Monk Fruit Company to help you transform these trends into innovative product concepts. We are with you from ideation to the manufacturing stage, providing solutions and support throughout each phase.

We are the authorised distributor of the following brands: 



Beneo Orafti

China, Malaysia, Indonesia, Philippines, Thailand, Sri Lanka

Beneo Palatinit

China, Malaysia, Indonesia, Philippines, Thailand

Jianyuan Group


Monk Fruit Company

Malaysia, Indonesia, Vietnam



  1. (2022, July 28). Types of protein powder: Which is best for you?. io.
  2. Hudson, J. L., Baum, J. I., Diaz, E. C., & Børsheim, E. (2021). Dietary protein requirements in children: Methods for consideration. Nutrients, 13(5), 1554.
  3. Sarah Garone, N. (2021, July 1). Animal vs. plant protein powder: How they compare. Verywell Fit.
  4. What are hybrid products and how are they reshaping food?. TurtleTree. (n.d.).,turning%20away%20from%20dairy%20milk.
  5. Dairy alternatives market size US$ 75.03 billion by 2032. Precedence Research. (2023, July).,11.7%25%20between%202023%20to%202032.
  6. (2020, January 15). Pros and cons of plant-based proteins. BlenderBottle.,more%20expensive%20than%20whey%20protein.