The Rise of Flexitarianism

The plant-based trend has truly mainstreamed in recent years. A notable consumer group, "flexitarians" (flexible vegetarians), has emerged, often staying home and adopting a hybrid lifestyle, indicating a strong shift towards a flexible pattern of eating at times.

Rather than forgoing meat and dairy altogether, they are seeking to reduce their consumption of animal-based proteins for a number of reasons.

Rationale Behind Hybrid Products

Since these consumers are not sticking to a strict plant-based diet, a simple rationale exists: Why not reduce the