Carbonated drinks, also known as fizzy or soft drinks, are beverages containing carbon dioxide dissolved under pressure, producing bubbles and a characteristic effervescence when opened and poured1. These drinks often contain various flavors, sugar or artificial sweeteners, acid, and sometimes caffeine1.
The carbonated beverage industry formerly thrived on factors like price, convenience, and taste, but current conditions and an economic slowdown have changed the overall market dynamics2. According to IBIS World’s recent report, products like energy drinks and other alternative health drinks have supplemented growth in recent years, but falling carbonated drink consumption has limited revenue2. Additionally, in the near future, non-carbonated drinks are eventually expected to overtake their carbonated rivals. The carbonated drinks industry has faced a
