Food Forward

Pioneering Innovations in Carbonated Beverages

Carbonated drinks, also known as fizzy or soft drinks, are beverages containing carbon dioxide dissolved under pressure, producing bubbles and a characteristic effervescence when opened and poured1. These drinks often contain various flavors, sugar or artificial sweeteners, acid, and sometimes caffeine1.

The carbonated beverage industry formerly thrived on factors like price, convenience, and taste, but current conditions and an economic slowdown have changed the overall market dynamics2. According to IBIS World’s recent report, products like energy drinks and other alternative health drinks have supplemented growth in recent years, but falling carbonated drink consumption has limited revenue2. Additionally, in the near future, non-carbonated drinks are eventually expected to overtake their carbonated rivals. The carbonated drinks industry has faced a confluence of challenges, mainly revolving around health issues, sustainability concerns, and changing consumer preferences2. Therefore, these manufacturers have diligently expanded their product lines over the years to cater to the ever-evolving needs and desires of consumers.

Market Trend of Carbonated Drinks

The global carbonated beverage market size was estimated at 459.75 billion USD in 2023. By 2032, it is projected to reach 654.37 billion USD, with an anticipated annual growth rate (CAGR) of 4%3.


Challenges Confronted by Carbonated Drinks Industry

First, there is the rise in global health and wellness trends4. Due to increasing awareness of health concerns related to high sugar content and other artificial ingredients, many consumers are seeking healthier beverage options. Additionally, government initiatives, such as sugar taxes in select countries, further propel this movement, resulting in a heightened demand for low-sugar, natural, or functionally beneficial carbonated drinks.

Next, while carbonated drinks may be enjoyable and refreshing, they are typically high in sugar or artificial sweeteners and provide essentially no key nutrients5. On the contrary, the overconsumption of these sugary drinks has been correlated with various health concerns, including obesity, diabetes, and dental issues5. That is why many parents discourage their children from drinking too many of these drinks.

Apart from that, the diverse spectrum of consumer preferences presents a challenge for carbonated drinks companies. This is because cultural shifts or demographic changes could impact flavor preferences and the demand for certain types of carbonated beverages6.

Sodas are often considered a less nutritious beverage choice. Consequently, for manufacturer or brand developers, painting a positive image for these fizzy drinks can be challenging. Nonetheless, there’s an opportunity to surpass expectations through the emerging gut-brain connection, particularly by promoting products with a “high fibre” claim. The significance of gut health aligns with current trends, given the global deficiency in dietary fibre. Many consumers find it challenging to meet the recommended daily intake of at least 25-29g of dietary fibre, making this a pivotal consideration7.


Rising to the Challenge via Functional Ingredients

Sweetening the Deal:

Beneo’s Palatinose PST-N enhances carbonated drink’s sweetness naturally. This product has been recognized as a natural sucrose alternative derived from pure beet sugar. It has about half the sweetness but brings out sweetness levels that are almost equal to sucrose. Besides, this product is also tooth-friendly. Its unique structure doesn’t promote tooth decay, making it a fantastic choice for oral hygiene.

Natural Sugar Alternative:

Monk Fruit MFC-E30P from Monk Fruit is a natural sweetener. These calorie-free compounds have a delicious, sweet taste without bitterness, making it an ideal choice for reducing sugar in a wide range of food and beverage products.

Nutritional Fortification:

Hexagon Nutrition’s Fortivit-Bev-604, a vitamin premix that can help to improve the overall nutritional value of carbonated drinks.

Fibre Boost:

Orafti GR (Inulin) from Beneo, a dietary fibre which consist of prebiotic properties. It plays important role in improving digestion health and supporting weight management.

Perfecting Flavor:

IngreBio’s Mixed fruit flavor elevates the overall taste and aroma of the beverages, ensuring a delightful drinking experience.


Crafting an Irresistible Consumer Experience

In our quest for innovation at DPO International, we have formulated carbonated drinks infused with the goodness of fiber and essential vitamins!

At the intersection of refreshment and health, these beverages offer a delightful fizz along with the benefits of a balanced diet. They are formulated with soluble fiber for digestion and essential vitamins (B1, B6, B12, C, E, folate) for overall well-being, meeting daily nutrient needs, guilt-free.

Innovation doesn’t stop with the formulation of groundbreaking carbonated drinks. It extends to creating an irresistible consumer experience through effective marketing and product packaging. We understand that in today’s dynamic beverage market, it’s not only about what’s inside the bottle but also how it’s presented to consumers.

Our product packaging embodies freshness, health, and quality with vibrant colours and premium design, reflecting the natural goodness of our carbonated drinks. We go beyond traditional marketing, engaging consumers through compelling storytelling about our journey of innovation and commitment to healthier options. We provide educational content on our website and social media, explaining the health benefits of our drinks, such as soluble fiber for digestion and essential vitamins. Empowering consumers to make informed choices, we promise refreshment, nourishment, and well-being in every sip.

At DPO International, a full-suite market enabler, we collaborate with premier food ingredient producers like Beneo, Monk Fruit, Hexagon Nutrition, and Ingrebio. This strategic alliance empowers us to transform carbonated drinks trends into innovative brand concepts. From ideation to production, we’re your unwavering support, ensuring success at every phase of your journey.


References

  1. Ranadheera, C. S., Prasanna, P. H. P., Pimentel, T. C., Azeredo, D. R. P., Rocha, R. S., Cruz, A. G., Vidanarachchi, J. K., Naumovski, N., McConchie, R., & Ajlouni, S. (2020). Microbial safety of nonalcoholic beverages. Safety Issues in Beverage Production, 187–221. https://doi.org/10.1016/b978-0-12-816679-6.00006-1.
  2. Play. (n.d.). FMCG trends: The Future of Soft Drinks. Consumer-led Innovation in FMCG. https://www.playinnovation.com.au/blog/fmcg-trends-the-future-of-soft-drinks.
  3. Precedence Research. (2023). Carbonated beverage market (by type: Standard, diet, fruit-flavoured carbonates; by distribution channel: Supermarkets, specialty stores, convenience stores, online store; by drinks: Soft drink, sparkling drinks, functional drinks) – global industry analysis, size, share, growth, trends, regional outlook, and forecast 2023-2032.https://www.precedenceresearch.com/carbonated-beverage-market#:~:text=The%20global%20carbonated%20beverage%20market,period%20from%202023%20to%202032.&text=Key%20Takeaways%3A,the%20global%20market%20in%202022.
  4. Kalkundrikar, V. (2023, May 11). Soft drinks market: Study navigating the future growth outlook: PepsiCo, Nestlé Waters, monster beverage. LinkedIn. https://www.linkedin.com/pulse/soft-drinks-market-study-navigating-future-growth-kalkundrikar.
  5. Vartanian, L. R., Schwartz, M. B., & Brownell, K. D. (2007). Effects of soft drink consumption on nutrition and health: A systematic review and meta-analysis. American Journal of Public Health, 97(4), 667–675. https://doi.org/10.2105/ajph.2005.083782.
  6. Melanie. (2023, March 20). Beverages at a crossroads: Five challenges for the industry. Unleashed Software. https://www.unleashedsoftware.com/blog/beverages-crossroads-five-challenges.
  7. Tate & Lyle (Singapore) (2022). Dietary fibre fortification: A simple change with far-reaching implications for human health. NutraIngredients Asia. https://www.nutraingredients-asia.com/News/Promotional-Features/Dietary-fibre-fortification-A-simple-change-with-far-reaching-implications-for-human-health.