To meet consumer expectations, manufacturers must address challenges such as replicating traditional meat sausages’ taste and texture, catering to diverse preferences, and mitigating allergen concerns. To attract the core meat-eater market, plant-based products should offer exciting flavours and have the same texture and taste as meat products.
The market for plant-based sausages is projected to achieve a valuation of US$ 1,228.1 million in 2023, with further growth anticipated to reach US$ 12,936.9 million by 2033. This upward trajectory indicates a compound annual growth rate (CAGR) of 26.5% throughout the forecast period1.
Key Factors Driving the Market1.
Health and Wellness: Consumers are becoming more health-conscious and seeking plant-based alternatives to traditional meat products. Plant-based sausages are considered healthier because they typically have less fat and cholesterol than traditional sausages.
Environmental Concerns: Concerns about the environmental impact of animal agriculture are driving consumers to seek more sustainable and environmentally friendly alternatives. Plant-based sausages are considered more eco-friendly because they require fewer resources to produce and emit fewer greenhouse gases.
Animal Welfare: Out of concern for animal welfare, consumers are turning to plant-based meat alternatives. As no animals are killed in the making of plant-based sausages, they are thought to be a more compassionate option.
Taste and Texture: As the quality of plant-based products has improved, consumers are increasingly choosing plant-based sausages for their taste and texture. Many plant-based sausages are now almost indistinguishable from traditional meat sausages in flavour and texture.
Convenience: Plant-based sausages are often seen as a more convenient option for people looking for quick and easy meal options. They can be cooked quickly and easily, making them a popular choice for busy consumers.