In today's fast-paced world, consumers are increasingly seeking foods that offer health benefits while also being convenient to consume, store, and handle. Nutritious, ready-to-eat snack bars have surged in popularity due to their convenience. These versatile products, often made with cereals, fruits, and nuts, provide an ideal format for delivering essential nutrients, bioactive compounds, and dietary fibre. 

Therefore, they are widely consumed globally as meal replacements or instant snacks. However, manufacturers face various challenges in meeting consumer expectations and market demands. This article aims to highlight some of these problems and explore potential solutions.

Market Size

Experts project the global snack bars market to reach USD 31.1 billion by 2024. It is projected to surpass around USD 41.7 billion by 2032, with a compound annual growth rate (CAGR) of 3.8% from 2023 to 2032. Almond bars, depending