Myth busting: Fruit juice industry must address false consumer perceptions, says Unijus

Myth busting: Fruit juice industry must address false consumer perceptions, says Unijus

Many consumers still believe that fruit juice contains large amounts of added sugars: a myth that the industry needs to address, according to Unijus.

TheRicebowl.Asia’s Take: It only takes a small effort for the big players of the Juice industry to properly educate the consumers on the variation in types of juices they offer. The effort can be through social media, TV ads and expo/conventions. Once the big players have started to change the perceptions of its consumers, small juice brands can follow suit.   

Read more at: http://www.beveragedaily.com/Markets/Unijus-on-France-fruit-juice-myth-busting

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