Two in five urban Chinese are currently consuming more nuts and seeds compared to half a year ago.
Snacking is often perceived as a quick and convenient, sometimes ‘rewarding’ alternative to the conventional meal times and today, more and more consumers are starting to align their focus on their health, generating a big opportunity for healthy snacks. Mintel’s new report suggests that two in five (40%) urban Chinese consumers eat more nuts and seeds today compared to six months ago. Driving the rise of demands of healthy snacks, 58 percent of consumers say that nuts and seeds taste good and 44 percent say they are convenient to eat, with a miniscule 9 percent claim nuts and seeds are unhealthy.
Nuts market in China is expected to experience a steady growth till 2020. Photo by Indexbox.co.uk
Mintel Global New Products Database (GNPD) reveals that 17.5 percent of snack products launched in China between 2014 and 2016 were nuts, compared to 15.3 percent of those launched globally. The healthy snacking trend is contributing to the growing popularity of nuts and seeds in retail channels as well. In China’s retail snack market, nuts and seeds is the largest category, with a retail value of RMB 263.7 billion. The segment is forecast to grow at a CAGR of 10.7 percent in terms of value between 2015 and 2020, reaching RMB 345.6 billion.
Senior food and drink analyst at Mintel, Ching Yang quoted, “Chinese consumers are becoming more aware of the health benefits held by nuts and seeds. Today, consuming nuts and seeds is far from being an act to kill time while chatting with friends, but a part of the total quest for a healthy and trendy lifestyle. Therefore, companies should consider packing up the traditional nuts and seeds bulk products in favor of branded products that are positioned as a healthy snack. We’re seeing a number of the nuts brands thriving when leveraging this consumer trend.”
TheRicebowl.Asia’s take: As the food experts, we see healthy snacking as something that is far from wrong. Munching on some fruits, nuts and seeds with health properties instead of consuming excessive sodium from potato chips is a wise choice indeed.
Source: AP Food Online, Mintel Global Market Research, IndexBox