Four crucial consumer factors driving South East Asia's supplements boom

Four crucial consumer factors driving South East Asia's supplements boom

Supplement firms who view South East Asia as one homogenous market are doomed to failure, but there are four key consumer trends common to all markets, according to analysts.

TheRicebowl.Asia’s take: One of the four main drivers; Increase awareness for health and wellness, can be deemed as the biggest influencer of the supplement market in SEA as more and more younger consumers are starting to source for supplements to complement their active lifestyle.

Read more at: http://www.nutraingredients-asia.com/Markets-and-Trends/Four-crucial-consumer-factors-driving-South-East-Asia-s-supplements-boom

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