Daniel Pans

Group CEO

Daniel’s resourceful and strong leadership track record, notably in cross cultural business goes way back to his school days when he used to work on his father’s fruit-orchards in Haspengouw, Belgium. With over 150 fruit-harvesters of multi-ethnic origin, sign-language was often the only way to get a message across. By the time he graduated from the University of Antwerp, with a Masters Degree in Applied Economic Sciences, he had already made a considerable amount of money from a student-guide published during his university years.

Daniel moved to Japan in 1993, where he secured a consultancy contract from three Belgian companies: de TienseSuikerrafinaderij (Tienen Sugar), the Belgian Pork Meat Association and NoordNatie, a stevedoring company from Antwerp, now owned by the Port of Singapore Authority. It was the start of DPO International.

From a one-man food marketing consultancy and offer agent for European food manufacturers, today DPO International operates a strategic network of 20 own sales-offices and 25 warehouses across Asia. It is a leading importer, marketer and distributor of global food innovations to the local food industry.

In 2008, Daniel was appointed “Advisor to the Belgian Ministry of Foreign Trade” in Malaysia. He is also currently the Vice-President of the Malaysia-Belgium-Luxembourg Business Council, and the Deputy Chairman of the EU-Malaysian Chamber of Commerce and Industry.

He is married to Isabelle, and has 4 children.


Harry Chong

Group Chief Financial Officer

Harry Chong graduated from one of Malaysia’s most renowned higher institutions, majoring in Management Accountancy and UK Chartered Institute of Management Accountancy (CIMA).

A specialist with diverse industry exposure spanning from manufacturing services, hotel development & management, advertising, software houses to value-added distribution, Harry has over 20 years of working experience that covers financial management, accounting, tax planning & compliance, corporate management and ERP System implementation.

He started his career in an American owned electronic manufacturing services company based in Singapore and subsequently moved back to Malaysia to pursue a career in auditing to obtain a bird eye’s view of various business processes and to gain a vast exposure in accounting. His aim; to venture into Management Accountancy within an international group of companies.

Right before joining DPO, Harry was with a Dutch multi-national ERP company for 7 years as a Regional Financial Controller which required intensive travelling across Asia and Europe. On top of all the usual challenges and responsibilities required of a Controller, incorporating new legal entities, implementing an ERP system within the region and problem-solving in his area of professionalism is his forte.

He joined DPO in 2005 as the General Manager for Finance and Legal Division. He then successfully implemented a single ERP platform for DPO’s Group of Companies, restructured, reinvented and introduced a wide span of best practices in relation to Finance, Accounting, Taxation, Corporate Management and ERP implementation. Over the years, he has built, trained and grown a team of finance and accounting specialists to handle and support the core operations within the Group. In 2008 and 2010, the Legal and Credit Control units were set up under the wing of the Finance & Legal division respectively.

In 2012, he was promoted to Group Finance Director and in 2016, Harry was promoted to Group Chief Financial Officer for DPO’s Group of Companies. Currently he leads a team of accountancy and legal professionals in all the countries where DPO operates and is also taking charge of DPO’s Human Resource Division.

Harry’s present and continuous goal is to pursue towards bringing DPO’s structure, platform and resources to a higher level which will allow and sustain the company forward for continuous growth within an ever-challenging and volatile environment.



Inneke Fransisca

Group Commercial Director

A food technologist who graduated with honours from the Agriculture Institute in Bogor, Indonesia, Inneke started her professional career in the Food Industry as a Research and Development employee at a well established Indonesian F&B company called the Orang Tua Group. It was here that she first gained experience in the food industry, working on food formulation and factory production management.

In 1997, Inneke worked for PT. Indokemika Jayatama (part of the Salim Chemical Group) as their New Product Development Executive. For about four years, Inneke managed the company’s overseas suppliers and customers.

In early January 2001, Inneke made the pivotal decision in her career, accepting the challenge and great responsibility of setting up a DPO office in Indonesia. The goal was to focus on food ingredients distribution, serving customers and developing the market in Indonesia. Inneke’s leap of faith paid off. From a starting position as a Sales Manager, she went on to become the Country Manager of Indonesia. Next, she was then promoted to Regional Sales Manager and later on, as General Manager for the Food Ingredients distribution in China, Indonesia, Malaysia, Singapore, Philippines, Thailand and Sri Lanka.

Currently, as DPO’s Group Commercial Director, Inneke manages 30 sales teams in 6 different countries and works closely with over 20 different suppliers from Europe, Australia, India, China, Spain and more.


Tong Foung Fatt

Group Commercial Director

Tong Foung Fatt or more popularly known as Mr. Tong, has been involved in the food industry for over 25 years, accumulating invaluable hands-on experience and exposure of the industry. Previously trained under two Singaporean companies, Tong was able to turn a non-profitable entity into profitability within a given time frame, showing his ability to work and perform under pressure. He has acquired an extensive knowledge in senior management acumen with his previous posts such as a Deputy General Manager cum Directorship in his former employment.

Tong joined DPO International as the General Manager of the FrozenFoods Division (FRZ) in October 2011. By early 2013, Tong was promoted to Group Commercial Director, his new role; overseeing DPO’s FoodService sector that is available in various countries.

Since joining DPO, Tong has streamlined and focused the division’s core businesses, re-strategized the product portfolio and established a marketing platform in the FoodService segments with long term demands, goals and prospects.